19 September 2012

PM International AG introduces Stevia


PM International AG introduces Stevia 

Breakthrough for stevia in Europe with the innovation of FitLine! Spires -. The PM-International is the date of approval of Stevia in Europe, 2 December as one of the first companies in the supplement to the "natural" sweetness of Stevia, and solves the problem until now prevailing taste! It sounds like a dream, sweet without being thick and do without the broken teeth - with a "natural" sweetener. It's actually: The leaves of the South American stevia plant ("Stevia rebaudiana") can be 30 times more sweet than sugar, while the natural sweetness is almost calorie-free, suitable for diabetics and not harmful for the teeth.
 
Conventional sugars and sweeteners can be easily replaced by. On 2 December 2011 it was official: Stevia sweeteners are approved as a food additive called "Steviolglykoside E 960". A victory there appears to be clear, if not for the so-called "fly in the ointment". After all, stevia typically has the taste of licorice and users complain frequently, in addition to a bitter metallic aftertaste.

The PM-International AG, a European family with 18 years' market presence, also in 2011 for the 10th Times in a row won the top innovator in Germany, has long been the use of stevia as a sweetener in its diet supplement brand products dealt FitLine. Through intensive, custom development work has managed to solve the flavor problem comprehensively. Used in "masked" in some form FitLine products Stevia is up to the sweetness in every other respect totally tasteless. A clear unique selling point for PM-International. The steviol glycosides from stevia-sweetened products have been FitLine date of approval in Europe 2 12.2011 already on the market verfügbar.Nähere FitLine information and online ordering of products at: www.fitline.com


Weblink : http://pm-international.com/?cid=239&TP=6143813

 

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